WHAT IS DECODEN MAGIC?

Decoden is a Japanese crafting trend where puffy cream is used to decorate items like hair accessories, phone cases, and keychains with colourful 3D designs.​

Charms, beads, and rhinestones add a cute, over-the-top aesthetic. ​

This creative, customizable craft is popular in kawaii culture and spreading globally throughout social media.​

Check back soon for lots of fun, creative content and to explore our magical range of amazing Decoden products!

Introducing Our Decoden Magic Kits. . .

DECODEN MAGIC: Pink Power Bag Charms
DECODEN MAGIC: Monster Maker Bag Charms
DECODEN MAGIC: Cute Kawaii Bag Charms
DECODEN MAGIC: Hair Flair Creator
DECODEN MAGIC: Trinket Tin Creator
DECODEN MAGIC: Think Pink Creations
DECODEN MAGIC: Brilliant Bottle Creations

DECODEN MAGIC FAQs

Stickiness is normal with Decoden! Clean your tools as you go, try wearing gloves, and let your project dry fully before touching it. Use a non-stick surface like silicone mat or wax paper to make crafting easier. You’ll have it looking perfect in no time! ✨

Gently scrape off wet cream with a toothpick or wipe it away with a damp cloth. For dried mistakes, carefully peel or trim them off with a craft knife. Take your time to avoid damaging your design

Most Decoden creams take 24–48 hours to fully dry, but it depends on the thickness of your design. Check the product instructions for the best results

Decoden is short fordeco denwa,” which means “decorated phone” in Japanese. The first decoden crafts were done on flip phones and cases, but you could decorate all sorts of everyday objects, from mirrors and hair accessories, to water bottles, stickers and notebooks.